The world is full of inspiring women and we need to learn from them. We hope to be a great influence in advancing women’s economic empowerment through our founder and creative mind of the brand ALISIA ENCO.
My name is Alice Botnarenco and I describe myself rather as an entrepreneurial mind and a passionate creative heart.
My entrepreneurial journey started from a young age. At 23 my first business was a rent-a-car company pretty much linked to my desire of independence rather than to a calling. Ten years ago, I founded “Women in Business”, a non-profit association with the goal to create a network of women entrepreneurs and managers in the C-suite that would share experiences, insights and support each other.
Five years ago, I launched my own brand under the name of ALISIA ENCO and this time my identity got a new expression. I created this fashion brand for all the women in the business world who want to feel inspired by clothes that define their personality and boost their confidence. A brand that embraces creativity, versatility, elegance and a certain timeless sophistication.
How did you get the idea of ALISIA ENCO?
My previous business was about women …in business. I noticed the corporate “uniform” and got inspired by the opportunity to challenge it. And I defined my challenge by coming up with a range of shirts of outstanding quality in materials and finishing but with a creative twist. I wanted to add more colours, more symbols, more life, to business shirts only, at the beginning. Step by step, the entire collection got richer and broader with not only shirts but also an entire line of business apparel.
