About what it takes to be a woman entrepreneur, are many things to say, probably lots more when you want to talk about the decision of entering a niche you know little about.

ALISIA ENCO was founded by a woman entrepreneur – Alice Botnarenco, owner and creative mind as well and inspired by all the ladies who strongly believes that uniform and clichés are not the key to professionalism. When we decided to begin with this brand, we started with the confidence that if you follow the right dream, nothing is impossible.

What we’ve learnt from then till now? What we think is the starting point that drives to success all the women we get our inspiration from?

First of all, the road is not easy, but, if you are willing to open new worlds and accept new challenges, to step in places yet undiscovered and enjoy the danger of the unknown, with hard work and a sparkle of passion, you will succeed against all odds.

Then, you have to be able to walk in another man’s shoes and anticipate their needs and pleasures, their thoughts and what drives them to take a decision or another. We hear so often that the golden key to success in such a crowded market is an outstanding customer care but, although we know the theory, there are only a few entrepreneurs out there that manage to keep their promise through the test of time.

We’ve learnt that the most important thing is the spirit, regardless that we are talking about a business or a person. If this is what guides your journey, then you are on the right path. All you need to do next is add a little courage and dare to see the results of your work beyond time also, assume your creativity and uniqueness.

We strongly believe that the powerful and energetic women who inspired us to take this leap of faith into creating ALISIA ENCO find themselves in parts of our journey.

In this manner of thinking, we decided to be part of Women in Business International Conference. It was the perfect place to state our desire to give us the opportunity to enjoy both an outstanding quality of the clothes we wear and the freedom to express ourselves unrestricted – through colors, bold cuts, and unique designs – without losing our professionalism for a second.

We are very excited to show you what a beautiful stand we had and the elegance transmitted by all the outstanding women who wear our brand.